Communication Designer | Singapore

A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience.

Latest Work



Magazines cover & articles layout: Share Investor (subsidiary of Singapore Press Holdings Limted) for their bi-monthly investment magazines .






INVEST magazine





A photo-book to showcase my views & thoughts on  the photographs that I took in Melbourne & Sydney.  My photos are color treated leaving what I want the readers to focus on in full color.



 


Visual Diary Australia +





A 14 pp concertina fold that showcases corporate & experimental typography on the 2 different sides. The texts on both sides are the same. It is the use of different font families to create the impressions between being corporate & being fun.







Speak TYPE





A project promoting recycled paper. The booklet offers paper swatches of the various environmental-friendly paper & uses the life inside the rainforest to create awareness among paper users.



The Green Shelter: Papers for a Purpose +



 

 A branding project for FutureBrand to reposition the Singapore Football League (S.League) and create a new identity for them under the new name “FORMATION.”  - 3rd place




“Ashton impressed me with his ideas on how to bring the brand to life through guerilla marketing. He proved that a brand can be built beyond the traditional channels of advertising. He also showed good design execution skills.” - FutureBrand


Formation: Singapore League




A packaging project for the new brand, Wizz. The concept is to portray the powerful & yet gentle properties of the laundry detergent that works like magic on tough stains. 


Wizz Laundry Detergent





A packaging project for a new brand, Tropical Passion. My concept is using images and clean texts to bring out the refreshing tropical feel from the products.




Tropical Passion Shower Gel



  
A packaging project for Kitoko Japan to position them better in the beauty industry. My concept is to break it down to the very basic for these 3 essential range: Simple & refreshing colors, texts & numbers.



Rice Bran range: For Dry Skin



Grape Fruit range: For Combination to Oily Skin



Acne Care range: For Problem Skin


Kitoko Essentials




A re-packaging project for Kitoko Japan. The concept is to give the target market a fresher feel of the product. The new packaging is clean & emphasizes on the active key ingredients.

 



Kitoko Facial Masks

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